Born backstage and inspired by the runway, Superlash began with supermodel Beati, who spent years under the lights of New York and Paris. Between long glam sessions and nonstop fashion weeks, she saw what the cameras never do—lashes fatigued by constant styling, extensions, and heavy makeup.

Determined to create something better, Beati developed a lash line that quietly became a runway essential: a powerful Lash & Brow Growth Serum, a pro-level Lash Lift Kit, and magnetic lashes worn by models before major shows.

What started as one supermodel’s secret quickly became a global must-have. Today, Superlash is where high-fashion beauty meets real, everyday results—giving every woman the confidence of a backstage glow-up, no runway required.